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UTM Link Builder & Campaign URL Generator

Generate custom UTM tracking links for Google Analytics, Facebook, TikTok, and email campaigns with 1-click presets.

What this tool does

UTM parameters tell your analytics tool exactly which campaign, channel and creative sent a visitor. This builder assembles a correctly encoded tracking URL from your landing page address and the source, medium and campaign values you choose, so every post, newsletter and ad reports under a consistent name.

How to use it

  1. Paste the destination URL you want to track.
  2. Fill in source, medium and campaign. Add term or content if you test several variants.
  3. Copy the finished link and use it in your post, email or ad.

Frequently asked questions

Do UTM links change how a page looks?

No. The parameters only add data to the address and your page loads exactly as before.

Should I use capital letters?

Keep values lowercase. Analytics tools treat Instagram and instagram as two separate sources.